Take5 Music, a renowned music school in Hyderabad, had been offering offline classes for years until founder Rajeev Raj envisioned making music education accessible to everyone by taking it online.

This transformation called for a fresh identity—one that would stand out in the digital space while honoring the school’s core ethos. We aimed for a balance: not too traditional or formal, yet not overly playful, since it caters to all age groups. Here’s what we crafted.

Below are visual snapshots from the project, which I completed over three weeks.